Is your website driving away customers? The following development no-no’s can cost you:
Being Cluttered – Your site can’t be all things to all people. Be selective about the content you decide to put on your site and organize it in a clean and logical manner. Don’t make the mistake of putting too much information on your homepage.
Ignoring your audience’s needs – Trying to get baby boomers to read a small font type may cause frustration. Be sure you understand your audience and its preferences before you build your site. It’s also good to have obvious areas where users can click to find more information about why and how to do business with your company.
Underestimating Analytics – Review the analytics of any site you have before you begin designing a new one. Know your bounce rates, your top entrance page and your top exit page. Google Analytics will help you understand where your traffic is coming from, what keywords people are using to find your site, and what they’re reading on your site. This helps with building more of what’s working.
Making things difficult – The route from first click to sale has to be easy. It’s important to think like customers and prospects when conceiving the design of a site. Having to setup an account before checking out is a pet peeve to many. Do your best to allow customers to buy from your website on their terms.
Staying Static – Your website is never done. Keep finding ways to change your website while adding value for your target audience. Try to find ways to engage your customers and prospects. Have Matmon.com build a WordPress website so you can easily add content and keep your website fresh. This will not only help keep customers interested but it may also help your website’s search engine presence.
Copying what everyone else is doing – Always check out what your competition is doing, but don’t be a copycat. If you look too much like others, your customers could have trouble telling you apart.
Refusing to get help – If web design is not your strong suit and you need more than a web template, don’t be afraid to seek professional help. Contact a Matmon representative, provide them with your progress thus far and build a new site keeping all of these no-nos in mind.
